SYNERGY’ 09: Trilateral Education Conference: Need For Brand Canada


International Centre of Education (ICE Inc) organized a Canada-India-China trilateral conference on 17 September 2009 at Pearson Convention Centre. Husain Neemuchwala, chairman ICE highlighted that the aim of this event was to foster collaborative opportunities among the Canadian Academia as well as to offer opportunities to organizations currently involved or contemplating involvement in the education sector to promote their interests with special focus on India and China. It provided a platform for institutions to showcase their programs & accomplishments & exhibit the latest developments in the Indian and Chinese educational sector.

More than 200 delegates from various education institutions and consultancy companies pursuing internationalization of education graced the conference. The conference was inaugurated by President of CIBC, Mr Rana Sarkar; amongst the other dignitaries who graced the occasion were H.E Shashishekar Gavai, High Commissioner of India, H.E. Preeti Saran, Consul General of India in Toronto besides ambassador of China. H.E. Gavai brought out that higher education is an issue in many countries irrespective of the levels of development and engages every one’s eye. India has presently about 350 universities for a population of 1.1 billion people against the visualized requirement of 1500. The Govt. of India is in the process of opening up this sector to foreign universities so that they can set up campuses in; legislation is in the pipeline. There is definite change in the mindset to this effect. John Milloy, Ontario’s Minister of training, colleges and universities highlighted the emerging aspects of greater co-operation between Canada and India as well as China in times to come.

Dr Balbir Sahni, Prof Emeritus of Concordia University presented a startling revelation with his in-depth research and analysis on existing levels of cooperation and scope for future and emerging trends in internationalization of education. He stressed the need to establish a brand Canada in India because only about 5000 students are joining the Canadian universities every year while more than 90,000 students are landing up in US and Australia each year. With Globalization as ‘Mantra’ of 21st century, internationalization of education has to take place and academic links are most vital to promote understanding between countries and the people. Education builds the most enduring bridges between the nations. Education is being viewed as a lynchpin connecting trade and technology. As per figures of UNESCO, the global student mobility is estimated to have touched three million students every year with USA attracting 20% students followed by UK, France, Germany and Australia. Canada at present has been able to tap just about 5.5% of International students. Out of 183,312 Indian students going abroad; Canada could attract less than 7000 when almost one million population of Indian ethnicity is living here thus the need for introspection and greater cooperation.

Hon. Stockwell Day, Minister for International of Trade and for Asia –Pacific Gateway in his message conveyed that more international students are turning to Canadian institution as a source of knowledge, innovation and creativity. Almost 175,000 students are attending these institutions; approximately half of them are from Asia. Students with Chinese ancestry are leading with record figure of 42,000 followed by South Korea. India is lagging behind in this aspect though innovation in Science and Technology has increased the demand for higher education. Both Canadian and Indian institutions are showing a greater degree of interest and appetite for bilateral cooperation. To build up the brand Canada, there is enough to highlight the existing strengths and potential of this country has up her sleeves by way comparative cost factor, pluralism and multi-culturism, the standards of Canadian universities in the field of research and innovation followed by work opportunity for the period one has studied. The international students who acquire Canadian qualifications and work experience have much better chances of not only integrating into the society as new immigrants if and when they decide to do so but can also be brand ambassador. Canada needs to attract the best talent in the world not only for its own research, innovation and creativity but also to integrate with international community. Co-operation in the education field cannot be wished away. Therefore there is a need to have focused strategy both at the levels of Federal government as well as at the provincial levels. The academic institutions which are targeting the specific geographical regions also has to work out their planned approach not only to get the best talent for themselves and can also fill the vacuum in the skills and trades which this country is likely to face due to ageing population of baby boomers. Another issue which was highlighted was of low visa rates for study permits by embassies and high commissions in the targeted countries. A few problems of ascertaining the veracity of applicants and roles of certain dubious middlemen were also mooted. Though there is a positive trend on this score but there is a need for foreign offices to work in tandem with overall policy of the governments and also devise suitable checks and balances that genuine applicants are not debarred and building of brand Canada do not lose out its shine due to strict visa regime.

Contributed by Surinder Pahwa who can be contacted at surindrpahwa@gmail.com


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